This article will guide you through the process of viewing email sequences and understanding key performance indicators (KPIs) in your dashboard. It is designed for users managing marketing sequences and seeking insights into email engagement and delivery metrics.
Access the Sequences Dashboard
Log in to your account and navigate to the “Sequences” section using the left-hand menu. Select the desired sequence to view detailed insights.
View Sequence Overview
On the campaign details page, you’ll find the following KPIs:
• Total Eligible Emails: Number of contacts eligible for this sequence (excludes previously unsubscribed or bounced emails).
• Emails Sent: Total emails sent in the sequence.
• Emails Delivered: Percentage and count of emails successfully delivered.
• Opened Emails: Percentage and count of emails opened by recipients.
• Emails Replied: Percentage and count of emails that received replies.
• Emails Bounced: Percentage and count of emails that failed delivery.
• Emails Unsubscribed: Number of users who unsubscribed via this sequence.
Tip: Click on any KPI card to view the respective list of email threads, such as replied or bounced emails.
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Explore Sequence Details
Description:
Scroll down to see additional details about the sequence, including:
• Sequence Name
• Start and End Dates
• Status (e.g., Completed or Ongoing)
• Associated Email List
• Time Zone
• Scheduled Sending Times
• List of Email Senders
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Navigate Tabs for Deeper Insights
Description:
Use the tabs at the top of the page to view specific analytics:
• Emails: Details about the emails sent.
• Delivered: List of successfully delivered emails.
• Open: Insights into opened emails.
• Replied: List of email replies received.
• Bounced: View of failed delivery attempts.
• Unsubscribed: Details on user opt-outs.
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Common Issues and Troubleshooting
Issue 1: Emails Not Delivering
Solution: Ensure the recipient email addresses are valid and active. Check your sender reputation or contact support for assistance.
Issue 2: KPI Data Not Updating
Solution: Refresh the page or check if the sequence status is “Completed.”
FAQs
Question 1: Can I see which users opened my emails?
Answer: Yes, navigate to the “Open” tab to see a list of users who opened your emails.
Question 2: What happens when an email bounces?
Answer: Bounced emails are excluded from future campaigns, ensuring higher deliverability rates.
Need More Help?
Contact Support:
If you need additional assistance, contact us.