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15% of emails are looked at for less than two seconds, showing the importance of making a strong impression immediately. This data shows the significance of engaging and personalized content, ensuring the desired reaction from the mail recipient within a short span. However, staying relevant can be highly challenging, with increasing competition and inboxes overflowing. That's where AI email marketing tools become the savior for marketing professionals. These tools automate time-consuming tasks, personalize content, and optimize timings, thus boosting engagement. Automated email campaigns achieve an average open rate of 42.1% and a click rate of 5.4%.
Let's delve into the influence of artificial intelligence marketing tools on your emailing tactics, the current leading AI tools, and the future of email marketing with artificial intelligence.
How to use AI in email marketing
The use of AI alters the perception of many companies regarding tools like email marketing. By using AI tools for email marketing, a brand can fully automate some tasks, personalize the content of emails, and improve the results of email campaigns. AI-driven marketing apps allow one to maximize open rates, hone in on the target audience, anticipate, and interpret the behavior of customers to increase engagement and the return on investment.
- Content Personalization:
Leverage AI marketing tools to analyze customer behavior and create tailored messages for each segment.
- Optimize Subject Lines:
AI tools can generate and test various subject lines to identify which will likely perform best, enhancing click-through rates.
- Improve A/B Testing:
Use AI to quickly analyze A/B test results, allowing for faster optimizations of your email marketing tools.
- Predict Customer Behavior:
AI-driven tools help forecast future customer actions, enabling more targeted and effective email strategies.
Benefits of using AI in email marketing
AI email marketing tools offer distinct advantages over manual efforts by streamlining processes, improving accuracy, and saving time. Here's how AI can outperform manual tasks:
- AI tools replace manual labor with automated scheduling and email sending. This, in turn, helps marketers save hours every week while ensuring emails are sent at optimal times.
- AI marketing tools analyze vast customer data that takes days to process manually.. This allows you to tailor emails more accurately based on customer behavior, increasing relevance and engagement.
- Manually testing subject lines or content variations can be slow. AI tools rapidly test and analyze variations in real time, improving campaign performance without the guesswork.
- AI can forecast customer actions by analyzing patterns in data, a task that's nearly impossible to do manually at scale. This helps you stay ahead of trends and adjust strategies for better results.
- Manually executed processes are susceptible to human error, such as faulty data entries or sending the wrong emails. AI-driven email tools minimize these risks, ensuring smoother, more accurate campaign execution.
By leveraging AI email marketing tools, businesses can improve efficiency and outcomes, which is far more difficult to achieve through manual efforts alone.
7 AI Tools for Email Marketing—Paid & Free
1. Omnisend
Omnisend is an all-in-one email marketing automation platform designed for eCommerce businesses. It offers AI-driven features that help users send personalized, relevant messages at the right time to boost customer engagement.
Features: Omnisend's AI capabilities include segmentation, pre-built automation workflows, and predictive product recommendations. Users can create dynamic email campaigns, integrate SMS marketing, and utilize A/B testing for optimized performance. The platform also offers a drag-and-drop editor for designing custom emails.
Pricing for SMBs: Starts at $16/month. Free plan available with limited features (up to 500 emails per month).
2. Brevo (formerly Sendinblue)
Brevo is a robust AI-powered email marketing platform that helps businesses of all sizes build customer relationships through targeted email campaigns and automation.
Features: Brevo offers AI-driven personalization, automation workflows, and predictive send-time optimization. It also includes features like SMS marketing, CRM, and transactional email capabilities. The intuitive interface is suited for beginners and advanced users alike.
Pricing for SMBs: Starts at $25/month. A free plan is available with 300 emails/day.
3. Thriwin
Thriwin is an AI-powered email marketing platform designed for SMBs. It offers highly personalized email campaigns through advanced automation and data-driven insights..
Features: Thriwin focuses on personalized targeting through AI-based audience segmentation and smart content recommendations. It includes automation workflows, real-time analytics, and a user-friendly email builder. Its AI ensures better deliverability and engagement rates.
Pricing for SMBs: Offers competitive pricing starting at $20/month. No free plan, but a 14-day free trial is available.
4. Rasa.io
Rasa.io is an AI-driven email newsletter platform that automatically curates and delivers personalized content to your audience, making it an excellent choice for content-heavy industries.
Features: Rasa.io uses AI to analyze user preferences and behavior, curating relevant articles and content for each subscriber. The platform optimizes engagement by sending personalized newsletters, minimizing manual work while maximizing open rates.
Pricing for SMBs: Free plan for up to 1,000 subscribers. Paid plans start at $140/month.
5. Phrasee
Phrasee uses natural language generation (NLG) and AI to optimize the subject lines, email copy, and call-to-actions, ensuring higher engagement and open rates for email marketing campaigns.
Features: Phrasee's AI creates optimized email copy by learning from previous campaigns, adapting language, and finding what resonates best with your audience. It offers A/B testing, tone consistency, and brand compliance tools.
Pricing for SMBs: Custom pricing based on requirements; no free plan available.
6. Seventh Sense
Seventh Sense focuses on email marketing optimization by using AI to predict the best times to send emails, ensuring your messages land when recipients are most likely to engage.
Features: The platform analyzes user behavior to optimize the timing and frequency of emails. It integrates with existing marketing platforms and delivers predictive analytics to increase deliverability, open rates, and click-through rates.
Pricing for SMBs: Starts at $64/month for small businesses. No free plan, but a demo is available.
7. Email Octopus
Email Octopus is a simple, affordable email marketing service that uses AI to help businesses create and send effective email campaigns. It's mainly known for its ease of use and affordability for growing companies.
Features: Email Octopus offers an easy-to-use email builder, automation sequences, customizable templates, and basic AI-driven segmentation. This email marketing platform integrates with multiple third-party apps and provides a clean campaign management interface.
Pricing for SMBs: Paid plans start at $8/month. A free plan is available for up to 2,500 subscribers and 10,000 emails per month.
Can AI technology replace email marketing teams?
AI technology empowers email marketing teams instead of replacing them. It not only automates tasks like segmentation, personalized content recommendations, and campaign optimization but can also handle repetitive processes and analyze data for personalized targeting. However, human expertise is essential for creative content development, strategic decision-making, and brand alignment. AI improves efficiency and performance through automation, but marketers are still needed for high-level decisions, creative copywriting, and adapting strategies based on insights. AI is a complementary tool that supports teams, but human involvement remains crucial in driving effective email marketing campaigns.
Future Developments in AI That’ll Benefit Email Marketing
The future of AI in email marketing has exciting prospects that will significantly benefit businesses. AI-driven hyperpersonalization will allow marketers to send highly tailored content based on real-time customer behavior, preferences, and emotions. More advanced predictive analytics will help predict customer needs, enabling automated email responses and boosting engagement and conversion rates. Moreover, developments in natural language processing (NLP) and AI-generated content will make it easier to create personalized email copy that adapts to the recipient's tone and style. Improved AI-powered A/B testing will optimize campaigns more accurately, and integrating AI-driven voice and visual search could transform email interactivity. These developments will enable marketers to automate more complex tasks while retaining creative and strategic control, ensuring more efficient and impactful email marketing campaigns.
Elevate Your Email Marketing with Thriwin
Regarding email marketing, Thriwin stands out by seamlessly blending cutting-edge AI technology with user-friendly design. Unlike other tools, Thriwin intuitively analyzes customer behavior, enabling you to craft personalized campaigns that resonate with your audience. Its powerful automation features save you time while enhancing engagement rates, ensuring your messages don’t just get sent—they get noticed. Ready to transform your email marketing strategy? Visit thriwin.io today to book a demo and see the difference for yourself!
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